The book that started it all. Well sort of. Scott’s first book, So Now What is really the first one he wrote but it wasn’t really an Easy Guide Book. The first version of this Easy Guide Book was called “The Easy Guide To Internet Marketing”. After major changes in the industry and the growth of The Bourquin Group, an update was needed.
This is the second version even though the title changed to more accurately reflect what Scott was trying to help you do. Don’t throw money at an online ad platform hoping that something will stick. Instead follow an easy step by step plan to move your business up the listings and in front of potential new clients, or as Scott calls them “PNC’s”.